Curse of Knowledge: Policy edition
This one-hour course will guide you on the fundamentals of the "Curse of Knowledge" and how storytelling structures technical information.
The "Curse of Knowledge"
Why it matters for a policy officer?
The Curse of Knowledge is a cognitive bias that occurs when an individual, who is communicating with other individuals, assumes they have the background knowledge to understand. Because they don't have this knowledge, we lose them. And this makes our work forgettable, and our presentations almost impossible to understand.
What is this course?
This is a course of communication and storytelling to learn how to promote your work with impact. It goes with the workshop taught by Charlelie Jourdan.
You’ll be able to:
- Learn to use a single formula to communicate any technical information
- Feel capable of promoting your work to non-specialists
- Overcome the curse of "knowing too much" and make your information accessible to anyone
- Stop getting confused by "communication" and having to hire marketing experts
You’ll have:
- A method used by over 3000+ professionals in diplomacy, research, and engineering
- Three templates to use immediately in a professional context
- Produce Powerpoint presentations, Linkedin articles and even a case-study video
- Ten additional recipes to conduct interviews, share knowledge, write better emails, and have an immediate impact when starting a presentation.
